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True Launches ‘Be Ready’ at HOST 2019

After five days of showcasing refrigeration solutions that focus on energy saving, flexibility and the built-in skill to fit any concept – HOST 2019 saw True Refrigeration share solutions that inspire confidence in every kitchen, and beyond!

Couldn’t make it? Don’t worry, here we reflect on the world’s premier event for the hospitality and professional kitchen industries and catch up on what you may have missed…

Over 187,600 professional operators from 177 countries descended on HOST 2019, held over five days from 18th – 22nd October at the Fiera Milano fairgrounds complex near Milan, Italy. Delegates gathered to learn about the latest in catering equipment and innovation. Over 2000 exhibitors shared products and services, including the latest trends for the constantly evolving catering industry.

After a successful show in 2017, HOST 2019 promised to be the biggest exhibition in its history, and True’s presence was billed as one of the top brands exhibiting in the foodservice equipment sector.


Take a Tour with True

Visitors to the True Refrigeration stand could take a tour down ‘High Street’ to see solutions that inspire confidence in every concept, all with a commitment to sustainability and meeting new environmental requirements supplied as standard.

Under the campaign ‘Be Ready’ True understands where the future of the catering industry is headed, and crafted environmentally conscious solutions to suit, enabling customers to prepare and future-proof their operations safe in the knowledge that they will be compliant when new regulations come into force.

With team members from across the globe on-hand to greet visitors and help them understand how True can help them develop refrigeration solutions for their concept, the True stand featured solutions across a spectrum of concepts, from workspaces to micro-markets, fast food to high-end bars and restaurants.

Visitors taking a tour of True’s Main Street

The importance of keeping it green

With ‘Be Ready’ the major theme at this year’s exhibit, solutions showcased True’s capability in designing energy-saving refrigeration equipment, fit for the future.

HOST was the first exhibition where every True refrigerator or freezer on display, from food prep tables to visual display merchandisers, all run on R290 natural refrigerant.

As older, energy-inefficient refrigerants (which can harm the environment if improperly handled) are phased out, True has led the way in converting its entire product line to run on R290, also known as HC refrigerant. HC refrigerants are the most economical and environmentally friendly alternative, futureproofing refrigeration and giving True’s customers peace of mind.

Be Ready with True

Guaranteed freshness with added value

An added advantage of R290 natural refrigerant comes in the form of increased efficiency, as operators can net savings in electricity consumption and costs by using True equipment running on HC refrigerant.

True’s new line-up of GN-compatible counter refrigerators and freezers, showcased at HOST, use the least amount of energy compared to other products available on the market today while always maintaining the coldest, most consistent holding temperatures in the hottest kitchens. Perfect for a busy fast food concept where quality and consistency are a must.

Display, store or preparation: new and improved models to whet the appetite

Showcasing eight new and improved models, True’s exhibit was divided into sectors to show how its range of professional refrigeration equipment fits into various foodservice applications. Whether it’s a pizzeria, a professional kitchen, or even a chic coffee shop or juice bar, visitors were guided down True’s exhibit to gather ideas on how to integrate refrigeration equipment into their concept.

Also on show were True’s expanded line of GN2/1-compatible vertical refrigerators and freezers (perfect for organizing a busy professional kitchen), and for anyone seeking inspiration to liven up their bar area, True’s new designs in glass door bar coolers entice customers with a light up display while keeping drinks ice cold.

Stunning customization options for your concept

Customization options for refrigeration without limits

Flexible configuration and color options were in the spotlight too, giving visitors a taste of the possibilities for customizing True products to create stand-out features in concepts or open kitchens.

Visitors to the True stand could get inspiration from the TCR/F configuration tool, giving them a huge choice of styles to suit their concept, cuisine and cooking style.

True’s state-of-the-art powder coat technology allows customers to choose from 20 color options and a range of finishes for handles and hinges. So, along with incredible performance and environmental efficiency True’s solutions look awesome too!

True has got you covered

With product performance and environmental sustainability built-in, True’s customers can also take comfort in the knowledge products are covered by an industry-leading 5-year warranty on all parts and labor.

If service is needed, spare parts are quickly on-hand, and a dedicated service network of technicians is available, for peace of mind in your foodservice operation.

Truly inspiring confidence in every concept.

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