17th October 2025
Why your equipment’s look is key to customer appeal
7 Years parts & labour warranty
Close
7 Years parts & labour warranty
The world is getting smarter and life is increasing in pace, as a result consumers are starting to value convenience in order to make the most of their limited time.
In 2020, the UK food-to-go market grew to an estimated £21.7bn and it continues to outperform the total eating out market, according to exclusive research from MCA and Him.
The rise in demand for convenience food and drink products means that the sector needs to be prepared. Increased footfall must equate to increased choice, otherwise customers will spend money elsewhere.
Visual merchandising and storage refrigeration from True is perfect for operators keen to take a cut from the convenience craze.
Commercial refrigeration from True is manufactured specifically to meet the demands of the busiest takeaway services and can be configured to suit any space.
So, if you’re looking to deliver a perfect service every time, choose True.
Meal deal items should be stored between 0°C and 5°C
73% of customers believe that local shops are good for the environment, especially as more customers walk to stores
On average, a multideck (refrigerated cabinet without doors) consumes 500% more electricity than a similar cabinet equipped with glass doors
24% of people visit a store 3-4 times a week
Perfect for self-service stations–they can slot underneath coffee machines and stock fresh milk.
Customers can refill their own containers for fresh, cool beverages from a self-dispense unit.
Utilised to both stock and display, the TVM model is a perfect self-serve unit for bottles and drinks.
As consumers prioritise “convenience”, c-stores and service stations have an opportunity by fulfilling the always-growing need for speed and ease.
Ideally setup to facilitate Grab & Go transactions, these stores are formatted to offer not only the essentials of bread and milk, but packaged lunch items, snacks and coffee for customers always on the move.
True’s range of display merchandisers enhance the self-serve style retail offering, not only ensuing freshness is preserved but also elevating the display of products to drive sales and repeat visits.
Customers are bombarded with options in the retail food and drink market, making it a challenge for products to stand out.
It can be tough to get customers to notice products – especially if they’re tucked away in standard refrigeration options.
However, there is an alternative, and it comes in the form of custom refrigeration. Trusted by major chains and restaurants for decades, True’s ability to customize its products makes it possible for many retail businesses to personalize their refrigeration to help sell more.
True offers several options which incorporate more design-led features to support customers who desire a more bespoke look. Including LED lighting, color powder coating, and highlight options such as bronzed handles and hinges to add further design flourish.
Consumers are also becoming more environmentally aware, and businesses have their own eco-initiatives to fulfill too.
It’s becoming more and more common for outlets to offer a bottle refill service at a discounted cost to tempt eco-conscious customers who need to quench their thirst.
True’s TDR unit can dispense a variety of chilled liquid products, including juice, alcohol, and specialty drinks like cold brew and nitro coffee or kombucha – perfect for tempting custom with a quirky offering and a definite USP for your retail business.
Paul Tönis, Commercial Buyer, La Place
View Case StudyChoosing energy-efficient equipment saves not only money but also the planet.
True balances hydrocarbon refrigeration systems with the latest energy-efficient components and our own patented technologies through extensive development and testing. Our products maintain consistent, accurate, and safe storage temperatures in any environment.
True’s hydrocarbon products harness the power of R290, a naturally occurring refrigerant, to produce highly energy-efficient and environmentally-friendly refrigeration equipment which doesn’t sacrifice performance – the perfect choice.
Through our HC development initiative, True now produce several of the most energy efficient commercial refrigeration products currently available on the market.
For customer convenience, we maintain a high volume inventory of finished products locally, available for quick dispatch and delivery, direct to your premises.
Our local customer and technical support teams are standing by to assist. Have a refrigeration requirement to discuss? Our experts are on hand to help!
Marking another major milestone in its global growth journey, True Refrigeration has expanded its footprint in the Middle East with the opening of a new warehouse in Dubai.
