14th July 2026
How refrigeration is the true hero of major sporting tournaments – on and off the pitch
7 Years parts & labour warranty
Close
7 Years parts & labour warranty
As retail continues to evolve, speed, convenience, and experience matter more than ever. Shoppers expect quick access to fresh food and drinks across every environment, from supermarkets to travel hubs.
With more than half of European consumers buying ready-to-eat food at least once a month, and that figure rising to over three quarters among younger shoppers, according to McKinsey’s State of Grocery Retail Europe 2025, retailers must balance growing demand with operational efficiency and standout in-store experiences.
True commercial refrigeration is designed to support modern retail, combining high-impact product display, reliable performance, and energy-efficient operation in even the busiest environments. Our solutions are built for long-term confidence, with industry-leading 7-year warranty support across the UK, Ireland, and mainland Europe.
From glass door merchandisers to undercounter and grab-and-go units, every product is engineered to maximize visibility, optimize space, and adapt seamlessly to your store layout.
Engineered for optimal product visibility, combining consistent temperature control, high-quality lighting, and clear sightlines to enhance presentation and influence purchasing decisions.
Built for consistent performance in high-demand environments, combining energy-efficient operation with dependable reliability day after day.
Flexible, space-efficient designs that help you make the most of your retail layout without compromising on capacity or performance.
Meal deal items should be stored between 0°C and 5°C. With True Refrigeration’s precise temperature control, you can ensure your products stay at their best.
Open multidecks use 500% more power than those with doors. True’s glass door designs help boost efficiency.
24% of people visit a store 3-4 times a week
Whether you operate a supermarket, convenience store, service station, or food market hall, refrigeration plays a vital role in delivering a seamless retail experience.
True refrigeration is built for busy, high-traffic environments, providing the reliability retailers depend on day after day, supported by industry-leading 7-year warranty coverage across the UK, Ireland, and mainland Europe.
Our trusted solutions deliver consistent, accurate cooling to keep food and drinks fresh and safe, while energy-efficient technology helps manage running costs and support sustainability goals.
Curved-edge design, robust construction and versatile shelving maximise product visibility, while offering generous chilled storage. Engineered for efficiency and reliability, the CVM range delivers consistent temperatures and low energy use.
View the range
As store formats evolve, so should your refrigeration. True’s low-height GDM merchandisers bring greater flexibility to your layouts, enhancing visibility, improving flow and unlocking new merchandising zones across aisles and service areas.
View the range
In retail, presentation plays a critical role in influencing customer behavior. True refrigeration is designed to showcase products at their best, combining high-quality lighting, clear sightlines, and consistent temperature control to maintain product quality while enhancing visibility.
From grab-and-go displays to full-height merchandisers, our solutions help create impactful displays that attract attention, encourage browsing, and support purchasing decisions.
Retail environments demand refrigeration that performs consistently under pressure. True systems are built to deliver reliable, accurate cooling in high-traffic settings, helping maintain product integrity throughout the day.
With energy-efficient technology designed to reduce consumption without compromising performance, our solutions support both operational efficiency and long-term cost control, giving retailers confidence in day-to-day performance.
Maximizing available space is essential in modern retail environments. True refrigeration is thoughtfully designed to integrate seamlessly into a variety of layouts, offering flexible formats that support both efficiency and visual consistency.
From compact undercounter units to larger display solutions, each unit is developed to optimize floor space while maintaining capacity, performance, and accessibility.
We’re proud to announce that our standard warranty has been extended from 5 to 7 years on all products sold across Europe, the UK, and Ireland. This comprehensive coverage includes parts, labour, and compressors.
At True Refrigeration, we combine innovation and craftsmanship to deliver equipment that meets the highest standards of durability, efficiency, and reliability. Every unit is built to perform for years, allowing businesses to focus on what matters most, serving their customers.
When you choose True, you’re not just buying a refrigerator, you’re making a lasting investment in quality, reliability, and performance.
Paul Tönis, Commercial Buyer, La Place
View Case StudyWhen choosing your units, consider your available floor space, customer flow and the types of products you’re storing.
Our glass door merchandisers work well in high-traffic areas, while undercounter models can save space in back-of-house prep zones or checkout counters.
If you want to speak to one of our refrigeration specialists, contact us today.
Absolutely. Our commercial drinks fridges and glass door display fridges are built to withstand heavy use in busy environments such as supermarkets, convenience stores, and food service operations. They are designed to maintain consistent temperatures even with frequent door openings.
If your display cabinets begin showing signs of inefficiency, such as temperature inconsistencies, frequent repairs, excessive noise or deteriorating appearance, it may be worth considering replacing.
If a cabinet begins to struggle to maintain a stable temperature, it can affect food safety and spoilage. Older models also tend to be less energy-efficient, which increases operating costs.
To see if upgrading to one of True’s energy-efficient models will save on your energy bills, try our energy cost calculator.
Refrigeration cabinet doors help maintain a stable internal temperature, improving energy efficiency and lowering electricity bills. Doors also ensure products are stored at the right temperature, keeping them fresh and safe, while reducing waste by extending their shelf life.
Glass doors improve product visibility and encourage purchases. They also help maintain cleanliness by blocking dust, debris, and pests from entering the cabinet.
Click here for more benefits of glass door refrigeration.
