19th December 2024
How to keep your salad ingredients fresher for longer.
5 Years parts & labour warranty
Close
5 Years parts & labour warranty
Marketing Coordinator EMEA
The efficiency of commercial refrigeration equipment can significantly impact a business’s bottom line. This is why it’s important to look at the total cost of ownership when choosing refrigeration, as this will lead to longer-term financial savings.
Below, we explore the importance of investing in quality commercial refrigeration and how to protect your budget while enhancing operations.
When investing in new commercial refrigeration, it’s essential to remember that you’re not merely procuring a piece of equipment but securing the future of your business.
While it may be tempting to opt for refrigeration with a lower initial cost, this decision often conceals hidden operational costs. This concept, commonly referred to as value engineering, involves selecting a cheaper product with supposed equivalent functionality compared to other units.
However, the cheaper option can prove detrimental to your bottom line, resulting in increased energy expenses, higher repair costs, and more frequent faults. This is why you should shift your focus to the operating costs (OpEx) that you’ll be incurring every week, month and year, as this is where the actual financial impact unfolds.
For operators of larger businesses requiring multiple commercial refrigeration units, the impact of such a decision holds considerably more weight.
By prioritising factors like energy efficiency and the precision of manufacturing, as offered by True Refrigeration, it can result in substantial savings in terms of maintenance, energy consumption, and replacement costs over the extended lifespan of the equipment.
In Europe, energy labelling is now mandatory on most commercial refrigeration products, which makes it easier to compare energy consumption on a like-for-like basis. By assessing these labels on the EPREL website and choosing a more energy-efficient model, you can really save in the longer term.
At True, we make some of the most energy-efficient commercial refrigeration on the market, consuming less per year than many of our competitors.
To help you make better choices, we’ve even created a calculator which gives an estimate of the lifetime electrical (kilowatt-hours) savings that could be achieved by choosing (one or more) energy efficient products from True, compared to others on the market.
It’s easy to take for granted that when you purchase commercial refrigeration, it’s going to keep your food at safe temperatures. You need to know that the equipment you’re choosing can perform and maintain temperature in even the most demanding kitchens.
Long before mandatory testing and regulations, True has built its reputation on being able to perform consistently.
How we ensure this is thanks to the testing we conduct and our in-house manufacturing of products, giving us complete control over processes and quality—something which sets us apart from the competition.
By handling much of this process ourselves, we can confidently guarantee that our products can withstand higher ambient temperatures and the more frequent door openings typical in a commercial setting.
In our new, state-of-the-art showroom at our offices in Rotherham, South Yorkshire, customers can even explore our extensive product range and, through a dedicated area for presentations, gain a deeper understanding of their refrigeration needs for their environment with one of our experts.
When investing in new commercial refrigeration, you need to have confidence in its reliability –outside of how it’s been made.
One way we ask operators to do this is by considering the standard warranty offered as an indicator of the manufacturer’s confidence in the long-term viability of their products.
At True, we are so confident in the reliability of our equipment that we provide an unparalleled 5-year parts and labour warranty. This warranty exceeds the industry standard for refrigeration, which typically is only two years.
By choosing our products, you not only gain peace of mind, but also protect your chosen refrigeration for an additional three years, shielding you from unexpected repair costs.
Recently, we worked with Chef Lupo at Lupo Trattoria, who understands the importance and need of investing in quality refrigeration equipment.
Chef Lupo wanted reliable refrigeration units that would be efficient, robust, and long-lasting, which would ensure their dishes remained a delight for the tastebuds, and that’s why he chose True.
“When you invest, you must look at the long-term investment. There is no point in getting equipment that looks attractive from a cost point-of-view, and then after a year, we have a lot of problems.”
True’s ability to deliver units, which are easy to clean, durable and reliable, ensure their service is never interrupted.
By choosing True, you’ll be investing in your own peace of mind. With lower energy consumption, fewer maintenance headaches, and a longer lifespan, you’re securing the future of your business.
If you’re looking to invest in new commercial refrigeration for your business, get in touch today to learn more about our product range.
Alternatively, compare your long-term cost savings with our Energy Cost Calculator to see what you could save by switching your equipment to True Refrigeration.
As supermarkets adapt to new consumer expectations and market pressures, flexibility, sustainability, and personalised experiences are becoming central to store layouts.
As we ring in 2025, January will mark the return of Sirha Lyon to Eurexpo in Lyon, France, with True Refrigeration making its 3rd appearance as an exhibitor at this renowned event.