True Refrigeration to showcase hospitality solutions at Hotel & Hospitality Expo Saudi Arabia

True Refrigeration is gearing up once again for the upcoming Hotel & Hospitality Expo in Saudi Arabia, running from September 17th – 19th.

The expo, set to take place at the esteemed Riyadh Front Exhibition & Conference Center, invites visitors to see the latest innovations in hotel and hospitality services – it’s the ultimate meeting place for connecting buyers with the right suppliers.

Attendees who visit True’s stand at the event (Hall 4 – Stand 4B391) will have the opportunity to meet True Refrigeration’s team of experts and explore our wide range of commercial refrigeration solutions, designed to enhance efficiency, reliability and performance.

We’ll be demonstrating how our units are highly configurable to suit a wide range of kitchen operations, can maintain temperature precision to keep ingredients fresh and flavoursome, as well as how we can provide peace of mind through our five-year parts and labour warranty.

Supporting the hotel and hospitality sector in Saudi Arabia

Currently, Saudi Arabia’s hotel segment is projected to generate $2.51 billion in revenue this year and is expected to reach $3.02 billion by 2027, according to Statista.

On top of this, a recent report announced the proposed plans of 320,000 new hotel rooms by 2030 to accommodate an influx of 150 million domestic and international tourists annually.

This rapid expansion in the hospitality sector underscores the need for equipment which supports this growing demand, along with one of the Kingdom’s Vision 2030 goals – to champion sustainability across all sectors.

In response to this, hotels and plazas across the country have been working to implement more environmental and eco-friendly practices in their facilities.

At True Refrigeration, our products are designed with energy efficiency and environmental impact in mind, ensuring that our clients can meet their sustainability goals without compromising on performance.

“Every kitchen is unique, but the importance of delivering quick and high-quality service remains the same,” notes Scott Jones, Senior Sales Director EMEA at True Refrigeration. “Our commercial refrigeration solutions are crafted to streamline kitchen operations, ensuring the freshness and flavour of ingredients are preserved, enabling perfect service every time.”

Enhancing Middle Eastern culinary traditions

Middle Eastern dishes, such as Falafel, Manakeesh, Hummus, Tabouleh and Shawarma, rely heavily on the use of fresh vegetables, legumes, and a variety of spices.

Efficiently storing and organising these ingredients is crucial for maintaining the authenticity and quality of the cuisine.

True Refrigeration’s prep tables and refrigeration solutions are designed to meet these needs, allowing chefs to keep ingredients like chickpeas, parsley, tomatoes, and marinated meats fresh and easily accessible.

This not only enhances the efficiency of kitchen operations but also ensures that traditional Middle Eastern dishes are prepared with the highest standards of freshness and flavour.

At this year’s event, visitors can see how our products can be configured to meet the specific needs of their kitchens, such as with adjustable pan sizes and lay-outs, and door and drawer options.

“We’re excited to connect with fellow industry professionals at the Hotel & Hospitality Expo,” continues Scott Jones. “This event not only underscores the vibrancy of Saudi Arabia’s hospitality sector but also serves as a testament to the region’s rich gastronomic culture.”

If you’re interested in scheduling a meeting with a member of our team at the event or would like to find out what we get up to, click the button below.