Jureskogs philosophy extends beyond the burger bun, to offer food that is better for the environment and for animal welfare.
Customer enjoyment is the main focus of restaurants, with food that’s served within 5 minutes of ordering, flexible options, and gourmet flavors at affordable prices. Concepts also need to be visually appealing, with a direct line of sight into the kitchen.
To meet all of these requirements Jureskogs needed a refrigeration supplier that could help them keep food fresh, meet their environmental objectives, ensure waste is kept to a minimum and looks good. True Refrigeration had everything they needed.
The products supplied to Jureskogs also included the T-series.
Energy-efficient refrigeration was a crucial element for Jureskogs. With a brand message focused on sustainability, freshness and high-welfare meat, products needed to reflect this philosophy.
Products supplied by True Refrigeration mirror their ‘Be Ready’ commitment to the environment, utilizing refrigerants and technology that surpass today’s sustainability requirements and offer products that are future-proofed for changes in environmental legislation. This gave Jureskogs the confidence that their kitchen would maintain the freshness of the food they serve, while minimally impacting the environment.
As supermarkets adapt to new consumer expectations and market pressures, flexibility, sustainability, and personalised experiences are becoming central to store layouts.
As we ring in 2025, January will mark the return of Sirha Lyon to Eurexpo in Lyon, France, with True Refrigeration making its 3rd appearance as an exhibitor at this renowned event.