18th November 2024
True Refrigeration returning to Sirha Lyon for 2025
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Started by a brother and sister in 2018, they take oatmeal to a whole new level using locally sourced fruit and vegetables.
With five locations across Belgium, they are passionate about serving ingredients which are fresh, perfectly preserved, and tasty!
Oats Day Long needed a refrigeration solution which would keep ingredients fresh and tasty by storing them at the optimum temperature. It was also essential for the units to be completely food safe for their fast-paced business.
In order to showcase their amazing products to customers, they wanted equipment which would entice visitors, while still looking visually appealing in the surroundings of their contemporary oatmeal bars. The fresh ingredients are part of their bright and modern interior, so they didn’t want to hide them away.
As customers can order online too, they wanted refrigeration which would make their preparation more efficient, without compromising on taste and quality.
Being able to serve delicious iced drinks in a more convenient way was important too, especially during their busy breakfast rush.
Oats Day Long wanted to be able to showcase their amazing local ingredients, so customers could see what’s being used in their mouth-watering dishes. The GDM range of True’s brandable glass door units are perfect for this. With LED internal lighting and maximised visibility, they are designed to draw attention.
On top of this, GDMs hold food within a strict temperature range, keeping it food-safe and fresh. The unit chosen for Oats Day Long is also convenient to fill due to its back door feature, meaning they don’t have to go into the restaurant to grab items.
To help prep and store ingredients efficiently, True recommended their TSSU prep counters. This enabled them to have two separate preparation areas, one for their tasty sweet dishes and the other for oatmeal seed bread.
True’s TDR bar refrigeration was another great solution for Oats Day Long. With the ability to chill and dispense draft product from a range of kegs, it allowed them to conveniently serve their popular nitro cold brew.
Oats Day Long chose to work with True because of their shared passion for keeping ingredients fresh.
True was able to deliver a solution which helped improve their productivity, kept their multiple locations on brand with the customisation option, and provided extra prep and storage space for their day-to-day operations.
Ewout Vanmassenhove, Co-Founder
The rise in online grocery orders has led to more complex storage requirements. Customers are now opting for click-and-collect or delivery services over in-store purchases.
Seasonal menu changes are becoming a key trend in the restaurant industry, with Lightspeed reporting that incorporating “seasonal” items on your menu can boost orders by 26%.
