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Go for gold with True

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Chris Cope

Marketing Coordinator EMEA

Posted: August 6, 2024
Categories: Latest News
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Just as athletes undergo rigorous training to reach their peak performance, each True Refrigeration product is crafted with a commitment to greatness and attention to detail.

We dedicate ourselves to ensuring that every unit meets the highest standards of quality and reliability, embodying the same spirit of excellence and endurance. Read how we do this below.

For performance excellence

An athlete’s journey begins long before they step onto the global stage, with years of training and preparation. Similarly, every True Refrigeration product undergoes extensive phases of testing, redevelopment and refinement through our in-house development processes before making it to market.

With nearly 80 years of experience in manufacturing commercial refrigeration equipment, we know what it takes to stay ahead of the competition.

True’s commitment to excellence means that we don’t just meet industry standards — we exceed them. We ensure that our products remain cutting-edge through a cycle of continual development, being reviewed and upgraded regularly to keep pace with the latest technology.

Our meticulous testing regime goes far beyond the usual standards for commercial refrigeration testing. An example of this is our “one million door opening test”, designed to demonstrate the durability of our T-Series door hinges to QSR chains.

This test uses a robot to open and close the door of our upright cabinet a million times to simulate wear and tear. Even at 100 door openings per day, it will take over 25 years to reach this number.

This outstanding durability allows us to offer a lifetime guarantee on T-Series door hinges, in addition to our already impressive warranty.

Another endurance test relates to the efficiency of our reverse condensing unit (RCU) fan motor. The test involved running two units for four years without condenser cleaning. One unit was fitted with the reversing fan motor, the other was not. As dirt and debris naturally built up on the condenser over time, the unit with the RCU technology was recorded consuming 20% less energy than the one without.

Supporting a global community

True Refrigeration’s global service network acts like a team of world-class coaches, dedicated to supporting and providing expert support, keeping your equipment performing at its best. In every region where our products are supplied, we have trusted service partners trained by our expert in-house team.

We offer ongoing support, from sales and customer service to technical care. With True, you have a reliable partner dedicated to your success, whenever and wherever you need us.

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Champions of cooling

We know that maintaining precise temperatures is crucial, which is why, at True Refrigeration, our units are engineered to ensure your food remains fresh and safe from start to finish.

Designed to meet the demands of bustling restaurant kitchens and large-scale events alike, each True product is manufactured with the highest quality materials and components. This ensures they maintain consistent, accurate and safe storage temperatures, keeping your ingredients fresh.

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We’re here for the long run

A marathon tests endurance to its limits, much like the long-term reliability demanded of commercial refrigeration.

At True Refrigeration, we stand by our products. That’s why all True units supplied to mainland Europe and the UK come with a comprehensive 5-year parts and labour warranty as standard.

While the industry standard for refrigeration warranty is typically two years, we go the extra mile by covering you for an additional three years, protecting you from unwanted repair bills.

Learn more about our 5-year warranty

Refrigeration for the winning team

Triathletes embody adaptability and efficiency, qualities reflected in True Refrigeration’s ability to configure its products to meet specific needs.

From our SPEC3 build material upgrade to our GN Counter configuration tool, we offer comprehensive ways to ensure your refrigeration units suit your space, brand and operational needs.

The T-23-HC upright is a prime example of commercial refrigeration that is ready to face any challenge, available in 12 different builds, with a solid or a glass door, split half doors, pass through (doors front and back) and dual temperature options.

Our refrigeration solutions prioritise performance, whether competing with high ambient conditions, frequent door openings, high energy bills, or restricted space, we have a refrigeration solution to make yours the winning team.

We’re committed to you

At True Refrigeration, our commitment extends beyond just providing top-tier products. We strive to make a lasting impact by focusing on sustainability and efficiency in everything we do.

Our dedication to environmental sustainability is embodied in our Beyond Ready campaign, where we aim to highlight the impact commercial refrigeration has on our planet and educate the industry on proactive measures we can take together.

To support our customers in making informed choices, we have developed our energy cost calculator. This tool provides an estimate of the lifetime electrical (kilowatt-hours) savings you could achieve by choosing our energy-efficient products over others available in the market.

By opting for True’s innovative solutions, you’ll be investing in superior performance and contributing to a greener future.

Good luck to everyone partaking in the athletic games, from all of us at True Refrigeration.

Try out our energy cost calculator

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