Showcase and retail with glass door and open air refrigeration

Refrigeration in retail spaces

When it comes to customer-facing refrigeration, it has never been more important to strike the balance between practicality and the look of the product.

Modern merchandising units can offer innovative solutions for displaying and storing goods, enhancing the shopping experience while maximising sales potential.

And with creative and visually appealing displays increasing customers’ perception of product quality, according to The International Business & Economics Research Journal, retailers can benefit from improved brand reputation, higher sales, and increased customer loyalty.

Make your products stand out

It’s important to strike a balance between what looks good in your shop and what is going to do the best job in order to keep your products fresher for longer, especially when Point of Purchase Advertising International (POPAI) reported that 62% of shoppers purchase items on impulse when attracted to an appealing display.

Being able to see products clearly is essential when grabbing your customers’ attention. Buyers will expect to find their products easily, at a temperature that supports optimum product freshness.

True’s range of refrigeration products offers the ideal solution, providing both a clear display and reliable temperature control. Whether you need in-aisle placement or something that sits on/or behind the counter, there are various options available.

Explore our glass door refrigeration

Tailor products to your brand

Customisability is a big feature of True products, and we are able to blend practicality and style by offering configurable refrigeration solutions to our customers.

At True, we don’t compromise on how our refrigeration units look or perform. Our products are designed with brand in mind, and we offer the widest range of product sizes to suit each business’ needs and retail space.

Selected refrigerators have the capacity for brand colours and logos to be applied, so customers can be familiar with who they are buying their products from. This ensures a   cohesive brand identity in-store and reinforces brand recognition with every purchase.

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Find a refrigeration display that works for you

Choosing the right refrigeration for the right application is crucial, and at True, we ensure that our units are safe for both food and drink.

The ideal choice depends on factors such as your product range, available space, and current market trends. For instance, with the growing popularity of healthy options like vitamin drinks, selecting a refrigeration unit that prominently displays these items can significantly boost sales.

True’s glass door refrigeration units are available in a variety of options to suit your specific needs. Explore them below:

GDMs

Glass Door Merchandisers (GDM) offer more choice in terms of product range, from small countertop models to large multi-door cabinets.

These units are ideal for displaying a wide variety of items, from chilled beverages to perishable foods, making them a versatile choice for many retail spaces.

TVMs

Visual Merchandisers (TVM) provide a sleek finish and emphasise product visibility, making them a great fit for premium retail settings.

Their minimalist design ensures the product is the focus, enhancing its appeal to customers and driving impulse purchases.

Enhance your retail space with the right refrigeration

Investing in the right glass door refrigeration not only improves your store’s aesthetics but also enhances the customer shopping experience and boosts sales. With True’s wide range of customisable and functional units, there’s a solution for every retail need.

Want to learn more about the benefits of glass door refrigeration? Read our blog here or get in touch with a member of our team to discuss your requirements.

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