True Launches New Low-Height Retail Merchandisers in Europe 

Commercial kitchen and retail operators in the UK and Europe are increasingly prioritising open layouts, clear sightlines and customer flow, particularly in high-traffic or space-constrained locations.

True’s traditional full-height and new low-height GDM merchandisers have been developed specifically to support retail operators looking to optimise space, increase product load-out capacity and improve product visibility, without compromising refrigeration reliability.

Providing in-store innovation through design, True provides visibility and flexibility across different store zones and concepts, enhancing the overall customer experience.

True’s GDM merchandiser units allow operators to:

• Preserve clear lines of sight across retail spaces
• Enhance store navigation and shopper experience
• Integrate refrigeration seamlessly into modern store designs

Designed with checkout lanes in mind, the units provide a more adaptable merchandising solution for contemporary retail environments.

Designed for Performance, Built for Visibility

As with all True products, the new low-height glass door merchandisers are engineered to deliver consistent performance alongside impactful product presentation.

Key features include:

• Low-Height Profile: The reduced cabinet height supports open-plan retail environments. It can be configured into tight spaces, expanding product merchandising areas across aisles or service areas.
• High-Impact Product Display: Glass door, fast lane pass through design combined with energy-efficient LED lighting ensures products are clearly visible from both sides, helping to drive engagement and support impulse purchases.
• Optimised Use of Space: The compact vertical footprint allows operators to maximise available floor space, while also enabling additional merchandising opportunities above or around the unit.
• Energy Efficiency: Built with True’s commitment to sustainability, the units incorporate energy-efficient components and environmentally responsible refrigerants, helping operators reduce both energy consumption and environmental impact.
• Reliable Temperature Performance: Designed for demanding commercial environments, the cabinets deliver consistent cooling performance – even in high-traffic locations where doors are opened frequently.

Built for Modern Convenience & Retail Environments

The versatility of True’s GDM 33 SSL and GDM 41CPT makes them suitable for a wide variety of sectors across retail and foodservice.

Convenience Retail

In compact urban stores, where space is at a premium, low-height merchandisers provide effective chilled display without overwhelming the shop floor. They are ideal for beverages, dairy and grab-and-go items, while maintaining clear visibility across aisles.

Supermarkets & Food Retail

The units are well suited to secondary merchandising areas, including end-of-aisle displays, promotional zones and tight lanes. Their lower height allows products to remain visible from a distance, supporting cross-selling and impulse purchasing strategies.

Hospitality & Foodservice

For cafés, coffee shops and quick service restaurants, the low-height format enhances front-of-house presentation while maintaining easy access to chilled products. The units integrate naturally into service counters and customer-facing environments.

Forecourts & Travel Hubs

In high-footfall environments such as petrol stations, airports and train stations, visibility and accessibility are critical. Low-height merchandisers support fast decision-making and efficient customer flow.

Delivering Value Across a Range of Applications

The flexibility of True’s new low-height GDM units enables them to perform effectively across a variety of real-world applications, including:

• Front-of-store displays to immediately engage customers on entry
• Counter-adjacent placement to drive last-minute purchases
• Island merchandising layouts for accessible, high-visibility product zones and double merchandising opportunity from the same footprint
• Hybrid retail concepts combining foodservice and retail
• Space-restricted locations where traditional cabinets are not practical
• Generate maximum revenue, while displaying and storing products at food safe temperatures

By supporting both operational efficiency and visual merchandising, these units help operators maximise the value of every square metre.

True Quality Lasts

With a longstanding reputation for quality, reliability, and innovation and a market leading 7 year warranty on parts, labor and compressors, True Refrigeration continues to support operators across the UK and Europe with equipment designed to perform in the most demanding environments.

The introduction of the new low-height GDM units for retail environments reinforces this commitment – providing a solution that not only meets today’s operational challenges but also supports the next generation of retail and hospitality design.

Discover the latest in the GDM range

Explore our new low height Glass Door Merchandisers and see how design and performance come together to elevate storage and display.