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As we ring in 2025, January will mark the return of Sirha Lyon to Eurexpo in Lyon, France, with True Refrigeration making its 3rd appearance as an exhibitor at this renowned event.
Taking place from 23rd – 27th January, it’s one of the leading trade fairs in France and Europe for the hospitality, foodservice and catering industries, making it a must-attend exhibition for professionals seeking the latest trends and innovations.
With over 4,700 exhibitors and brands spread across 140,000 m² of space, Sirha Lyon features six stages and more than 80 events, including the prestigious Bocuse D’Or competition, where the world’s top chefs showcase their talents.
As the birthplace of haute cuisine, France continues to influence global culinary trends. In recent years, there has been a growing emphasis on eco-conscious dining, with plant-based menus gaining popularity. Chefs are also focusing on locally sourced ingredients to reduce food miles and support sustainability.
Alongside this, ethnic and fusion cuisine is on the rise, with international flavours from regions like Korea, Vietnam, and the United States making their way into French kitchens.
In fact, French consumers are increasingly embracing global cuisines, with Italian (60%), Chinese (26%), and Japanese (19%) ranking among their top favourites, while Maghrebi, Indian, and Vietnamese dishes are also gaining traction, according to a report from Statista.
“French cuisine is steeped in tradition, but we’re seeing an exciting shift towards more sustainable and diverse menus,” says Julien Leguy, Regional Sales Manager, France at True Refrigeration. “At Sirha Lyon, we’ll be demonstrating how our refrigeration solutions help chefs maintain the highest standards of freshness and safety, whether they’re working with locally sourced ingredients or international flavours.”
As Sirha Lyon 2025 approaches, True Refrigeration is proud to reaffirm its commitment to supporting the culinary landscape of France and beyond. Our equipment is designed to meet the evolving needs of the hospitality and foodservice industry, from fine dining restaurants to bustling cafes.
Throughout the five-day exhibition, you’ll find us at Stand 5A62 in Hall 5, where we’ll be showcasing our latest commercial refrigeration solutions, including our versatile prep tables, customisable counters and undercounters, as well as our brand-new Flex Temp upright cabinets.
Visitors can explore our full range of energy-efficient, configurable refrigeration systems, which ensure optimal performance even in the busiest kitchens. Whether you’re a Michelin-starred chef or a caterer, True has the perfect solution for your kitchen.
“We’re really looking forward to reconnecting with industry leaders and showcasing how True Refrigeration is advancing sustainable, energy-efficient kitchens for 2025 and beyond. Be sure to stop by on your way to the Bocuse D’Or, as our stand is located near the competition area in Hall 6,” continues Julien.
To learn more about our attendance at Sirha Lyon and our featured products, head to our event page for more details.
Marketing Coordinator EMEA
Seasonal menu changes are becoming a key trend in the restaurant industry, with Lightspeed reporting that incorporating “seasonal” items on your menu can boost orders by 26%.
At True Refrigeration, we’re always striving to provide not just the highest quality commercial refrigeration equipment but also exceptional customer service and support.