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True improves user experience with online brand update

True Refrigeration is pleased to announce the launch of a new digital experience for the EMEA region, with new and updated pages designed to improve user experience, showcase the benefits of our products and content to inspire a wide range of operators.

True continually works to improve the end-to-end experience of our customers; from designing innovative products that push our industry forward in terms of energy efficiency and sustainability, to meeting demands for supply of equipment, and providing the most comprehensive product warranty, as standard.

With an extensive product range applicable across a wide and growing market set, it was time to update our digital presence to help better connect and communicate with our customers. The result is a redesigned website which improves customer journeys, offers greater product information and additional features with enhanced functionality.

The Complete Product Range

Our product range is vast, with hundreds of options across many categories of commercial cooling. To help customers find their ideal product quicker, we’ve separated our range by category, and added refinement options to shortlist against your requirement instantly. For each individual product, the site contains detailed specification information, as well as downloadable documents.

My True

For True product owners, the new My True section is your online portal for accessing product documentation, information on the warranty status of your unit, and looking up contact information for approved True service partners in your area. All you need is your product serial number.


True’s colour customisation service is showcased better than ever before through a new Custom Design area, which lets users apply a wide range of colours to a selection of True products and visualise the possibilities of creating a product to become the showpiece of your kitchen. You can even share your creation on social media.

Areas to inspire

Inspiring customers and helping to enhance your business is what we are all about. Our new dedicated Inspiration gallery shows refrigeration products in situ, but the scope is much broader, curating high quality imagery around the latest trends and markets.

Improved sector pages

Commercial refrigeration is no longer limited to restaurant kitchens. Today, there is a wide spectrum of different business sectors benefitting from the colder temperatures, greater durability and enhanced product displays which our solutions provide. Our Sector pages recommend key products for different business types.

Updated Regulatory information

We created our BE READY educational campaign in 2019 amidst increasing regulatory requirements effecting the procurement of commercial refrigeration. Since then, changes have been ongoing, but it is still difficult to find a concise and easy explanation geared towards operators. Our updated BE READY page is the place to go for up-to-date and accessible information on this otherwise complex subject.

Explore the new site

Now you know some of the new features, why not try them out? Explore True’s updated website and let us know what you think on social.

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