22nd December 2025
What’s next for commercial refrigeration? Trends to watch in 2026 and beyond
7 Years parts & labour warranty
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7 Years parts & labour warranty
Sunday 22nd - Thursday 26th February
Messe Düsseldorf
Hall 15 Stand 15E02
We’re proud to announce that our standard warranty has been extended from 5 to 7 years on all products sold across Europe, the UK, and Ireland. This comprehensive coverage includes parts, labour, and compressors.
At True Refrigeration, we combine innovation and craftsmanship to deliver equipment that meets the highest standards of durability, efficiency, and reliability. Every unit is built to perform for years, allowing businesses to focus on what matters most, serving their customers.
When you choose True, you’re not just buying a refrigerator, you’re making a lasting investment in quality, reliability, and performance.
Quality since 1945
True’s story began in 1945 when Robert (Bob) J. Trulaske returned from WW II. One night while out a bar, Bob had the idea of using electric-powered refrigeration for commercial use. With the help of some family members, the first-ever commercial refrigeration units were born, right in the Trulaske backyard. Today, that same innovation and passion is carried out by Bob’s son, who is the current CEO of True Manufacturing.
From these humble beginnings, we’ve come a long way. True now supply refrigeration equipment to established and emerging chains across the globe.
With offices and facilities in the UK, Switzerland and South America, True products can be found in foodservice operations all around the world.
In 2025, we were proudly celebrating our 80th anniversary of excellence, innovation, and dedication to our customers.
We are excited to introduce our team of experts, who are ready to discuss your unique refrigeration needs. Take the opportunity to connect with them and explore how our innovative solutions can be customized to enhance efficiency, reliability, and performance for your business. We look forward to sharing our expertise and helping you find the perfect refrigeration solutions tailored to your specific requirements.
True’s Contemporary Visual Merchandiser brings together style, durability, and exceptional performance. Its sleek curved-edge design enhances any retail environment, while the expanded cold storage capacity ensures products are kept perfectly chilled.
The CVM redefines product presentation, combining functionality with an elegant display that draws attention and elevates the shopping experience. Ideal for retailers looking to impress customers without compromising on storage efficiency.
Curious how the CVM can transform your merchandising?
