19th December 2024
How to keep your salad ingredients fresher for longer.
5 Years parts & labour warranty
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5 Years parts & labour warranty
Tuesday 8th – Thursday 10th April 2025
Riyadh Front Exhibition & Conference Center, Saudi Arabia
The next edition of this premier event will take place earlier in the year than previous, running 5th – 10th April 2025, again at the Riyadh Front Exhibition Conference Center.
Further details can be found on the official show website below, and we hope to announce our plans for the show soon.
Our team had an amazing time at the Hotel & Hospitality Expo in 2024 and we’re already looking forward to next time.
Check out our highlight video here, and we’ll be announcing more on our plans for 2025 very soon!
At the last show, we caught up with True’s Regional Sales Director for the Middle East, Ibon Zabala, to learn more about our long history and experience supplying in to the region.
From hotels, to QRS, to retail, True products are relied upon by operators throughout the GCC.
In the last ten years, people are eating out more than ever, leading to an increase in dining options.
This has prompted changes in restaurant and catering spaces. Every kitchen is unique, but the demand for quick and high-quality service remains constant. Where speed and efficiency are paramount, our commercial refrigeration solutions are designed to streamline your kitchen operations and ensure the freshness and flavour of your ingredients, so you can achieve perfect service every time.
On top of this, we boast a five-year parts and labour warranty for peace of mind, a wide variety of configuration options to suit your kitchen set-up and the ability to maintain the same strict temperature range and fast pull-down times, which is integral in any busy kitchen environment.
As supermarkets adapt to new consumer expectations and market pressures, flexibility, sustainability, and personalised experiences are becoming central to store layouts.
As we ring in 2025, January will mark the return of Sirha Lyon to Eurexpo in Lyon, France, with True Refrigeration making its 3rd appearance as an exhibitor at this renowned event.