Showcase and retail with glass door and open air refrigeration

Tuesday 8th – Thursday 10th April 2025
Riyadh Front Exhibition & Conference Center, Saudi Arabia
Stand 3A21, Hall 3
Last year, we had an incredible time connecting with industry leaders, partners, and visitors at Hotel & Hospitality Expo. We’re excited to share a look back at the highlights from the event—watch the video below to relive the experience!
We’re now gearing up for the next edition, which will take place earlier than before—April 8th–10th, 2025, once again at the Riyadh Front Exhibition & Conference Center. We can’t wait to be part of this premier event again and look forward to connecting with you there.
More details can be found on the official event website, and we’ll be sharing our plans for the show soon. Stay tuned!
We are excited to introduce our team of experts, who are ready to discuss your unique refrigeration needs. Take the opportunity to connect with them and explore how our innovative solutions can be customized to enhance efficiency, reliability, and performance for your business. We look forward to sharing our expertise and helping you find the perfect refrigeration solutions tailored to your specific requirements.
At the last show, we caught up with True’s Regional Sales Director for the Middle East, Ibon Zabala, to learn more about our long history and experience supplying in to the region.
From hotels, to QRS, to retail, True products are relied upon by operators throughout the GCC.
As supermarkets adapt to new consumer expectations and market pressures, flexibility, sustainability, and personalised experiences are becoming central to store layouts.